This was a live brief from tsptr, we were asked to create a brand-zine which would engage and grow their female audience. 

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we created our zine with the topic of patriarchy as we decided this was important to females and is often looked over. we decided to take inspiration from 'The good wife's guide' by taking quotes and flipping them into a 21st century meme. 

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this also included a removable feature of the meme cards as we found this was popular for the target demographic as they could easily carry it in their purse or phone case. 

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