Wednesdays is an unapologetic mid-size exclusive brand, i created this brand as i saw a gap within the forgotten mid-size market. 

This brand is a problem-solving brand, aiming to create ease of shopping for the mid-size consumer.

 

the first campaign to launch was 'measured up' used to encourage the mid-size consumer to measure themselves in order to find their true size. I decided to use fun/abstract visuals to take away the scary nature of the task for most mid-size women.   

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