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FRANCESCA MURRAY
VOOR - A SNIFF OF DISAPROVAL
voor is a fragrance brand we created for a client brief.
our concept behind voor was to take away female taboo of 'the morning after' a big night out.
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this is an anti-fragrance brand, we wanted to steer away from the general fragrance stereotypes and hyper sexualisation.
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using voor in one of them sticky situations to avoid the 'sniff of disapproval
MY ROLE: Concept creation, idea generation, art direction
and pitching
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