FRANCESCA MURRAY
This is a window display mock up i created as part of AOS campaign
This is a app mock up i created as part of AOS campaign
This is a instagram hashtag mock up i created as part of AOS campaign
This is a window display mock up i created as part of AOS campaign
WE WERE ASKED TO Create a window display and digital element for &Other Stories visual merchandising to promote the ‘what’s new’ and ‘most wanted’ section.
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THIS WAS PART OF MY REMIX BRIEF, MEANING IT WAS A PROJECT WE HAD PREVIOUSLY DONE IN TEAMS BUT REWORKED BY OURSELVES.
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WE decided to focus on the &Other Stories collaborators as it is a big part of the brand which is not spoke about, I THEN DECIDED I WANTED TO FURTHER FOCUS ON THE ART BEHIND EACH PIECE AND WHERE THE INSPIRATION CAME FROM. USING A WORKSHOP STYLE WINDOW WITH AN INTERACTIVE MAP WHICH THE CONSUMER COULD FOLLOW TO VISIT EACH PLACE WHICH INSPIRED THE GARMENT TO GREAT A STRONG CONNECTION BETWEEN THEM.
MY ROLES: Idea generation, concept creation, product design.